Solutions

A system built around how your business actually works.

For businesses that need custom tools, workflow automation, or AI-assisted processes — not another off-the-shelf platform that forces the team to work around its limitations.

Best for

Businesses with operational complexity that need internal tools, workflow automation, AI-assisted processes, or custom business logic

Timeline

6–12 weeks

Price

Starting from RM 5,000

Main outcome

For businesses that need custom tools, workflow automation, or AI-assisted processes — not another off-the-shelf platform that forces the team to work around its limitations.

Good fit if

Operations too complex for off-the-shelf tools
Teams losing hours to repetitive manual work
Companies needing internal portals or dashboards
Businesses that outgrew generic SaaS
Manual processes eating hours every week
Airtable, Notion, or Zapier hit their limits
Workflow needs a system, not a workaround
Team needs an internal tool they use daily

Not ideal if

Primarily need a public-facing website — consider Starter or Business Website
Content publishing and SEO — consider Content / SEO Platform
Campaign landing pages — consider Campaign / Launch Support
Enterprise-scale infrastructure for teams of 10+ — not a fit

What you get

System architecture

The system matches the actual business workflow.

Custom development

Purpose-built, not a template or no-code workaround.

AI integration

AI handles processing, classification, or extraction inside the workflow.

Workflow automation

Repetitive tasks run without manual intervention.

Admin interfaces

The team manages everything without developer involvement.

Ongoing support options

The system evolves as the team uses it.

Every project follows the same method: understand, structure, shape, build, refine.

Typical deliverables

Custom web application or internal tool
Admin dashboard and management interfaces
API integrations with existing tools or data sources
AI-assisted processing workflows where relevant
Automated task routing, notifications, or data pipelines
Documentation and team onboarding
Post-launch support plan

How the build works

Starts with why the current process is broken. Built around the actual workflow, delivered in stages, refined from real use.

Where AI fits in

AI assists

Summarise, extract, or categorise content at scale

AI assists

Turn unstructured data into usable formats

Humans lead

Surface patterns and recommendations for decisions

Humans lead

Automate repetitive steps that slow the team down

System maintains

AI is included only where it makes the system meaningfully better

Timeline and scope

Timeline6–12 weeks
PricingStarting from RM 5,000

Custom systems vary significantly in scope. Timeline and cost depend on workflow complexity, integration requirements, AI components, and the number of user-facing interfaces needed. Every project is scoped after a detailed discovery conversation.

Common questions

No. You need to understand what is not working — Undertide helps figure out what to build. The discovery phase turns operational pain points into a concrete system design.

No. Some systems are purely workflow tools or admin dashboards with no AI. AI is included only where it genuinely improves the operation.

Usually, yes. Most custom systems connect to existing tools via APIs — CRMs, spreadsheets, email platforms, payment systems, or other SaaS tools. Integration scope is defined during discovery.

Every system starts with business understanding, not a feature list. The build is lean and purposeful — designed around what the business needs, not what is technically possible.

Post-launch support can be arranged as an ongoing engagement. Most systems need some refinement after the team begins using them daily. Support options are discussed during scoping.

Related work

No published custom system case exists yet. The project below demonstrates structured system thinking and CMS architecture — capabilities that directly inform how custom systems are designed and built.

Pet-focused business website

A multi-service business website restructured around pet transport, curated care, selected products, and a partner program — with CMS-backed architecture, trust-focused content, and long-term usability built in.

Pet services business·MalaysiaView all work →

Have a workflow problem that software should solve?

Tell us what the operation looks like, where it breaks down, and what a better version would mean for the business. Undertide will assess whether a custom system is the right approach.